ENDANGERED SPECIES CHOCOLATE
Because I am highly passionate about both chocolate and conservation, as a personal side project, I’ve decided to rebrand Endangered Species Chocolate. I felt that their current packaging design and overall brand aesthetic simply didn’t do justice to their good cause. I started by creating a more contemporary and clean logo, and went on to update their chocolate bar packaging design (complete with digital illustrations). I am now currently working on mockups of a complete website overhaul (I wanted to make sure to include a “Get Involved” page for consumers who want to be more hands-on with their philanthropy), and I’m partnering with a friend at the San Diego Zoo to create mockup email newsletters for subscribers who would like to learn more about current conservation efforts and news.